The lucrative youth market has long been a priority for advertisers so if you have the attention of that demographic you almost have a license to print money. The fact is businesses will be climbing over each other to buy space on your site to advertise their wares. This then is why video calling site Skype is so happy to tell anyone who is listening that they have the ear of the youth market.
According to Skype, who boast 300 million users worldwide, they have the attention of 24% of the globe’s 18-24 year olds. This is in contrast to other companies such as Facebook who are actually seeing a decrease in youth market users. Whereas other social media sites are losing the young crowd, Skype is apparently seeing a gradual increase of younger users. In a release to potential advertisers Skype claim that they have seen a 28% increase in young users over the past year. They also claim that 22% of U.S. 18-24 year olds use the site, that users spend on average 150 minutes a month on the site and that users spend twice as much time on Skype than on rival site WhatsApp. This last stat is a swipe at Facebook who recently spent millions to buy video messaging site WhatsApp.